Turkey’s tyre brand: Lassa The foundations of Lassa, which has now celebrated its 41 st anniversary in the tyre business as Turkey’s leading established brand, were laid back in 1974. Founded by the Sabancı Group of Companies and partners, Lassa was renamed Brisa ten years after starting production in 1978, after becoming a joint venture partner with Japanese giant Bridgestone Corporation,. Today Lassa tyre are produced with Brisa’s latest technology and Research and Development studies.
The world goes round on Lassa tyres Lassa, continuing its growth day by day in the tyre sector, exports its expertise and experience on the roads in Turkey to the entire world, to mainly European countries, thus contributing to the country’s economy. Produced by Brisa, which has one of the world’s largest factories with its 361.000 m2 surface area, Lassa provides consumers with the quality of Lassa tyre in over 60 countries and through hundreds of distributors.
Lassa is dedicated to top quality. Lassa, in line with the needs of domestic and international markets, provides products which are approved by independent testing institutions, and whose quality has been certified with many awards. Lassa tyre earned the National Quality Award (1993) and European Quality Grand Prize (1996), and are produced with the concept of quality most suitable endure the roads in Turkey, and are approved by the German certifying institution TÜV SÜD. Lassa tyre are used in confidence by consumers only after reaching the marketplace after passing detailed safety tests.
Lassa tyres are turning for customer satisfaction One of the main characteristics that make Lassa a leading producer is the perfect service provided to the customers. To combine the best product with the best service is the top priority in Lassa’s corporate philosophy. Today Lassa maintains its status as the fastest and the most reliable brand through the sales and aftersale common services.
To provide superior values to society through sustainable growth
To create the best journey ahead.
Safety, innovation, customer orientation, teamwork, business excellence and sustainability.
Incorporation of Lassa Lastik Sanayi ve Ticaret A.Ş. Signing of two agreements, covering technical assistance and engineering services, between Lassa and the BF Goodrich Company.
Construction of the Lassa factory building begins. Lassa becomes the “Country Representative” for BF Goodrich and the newly established LISA Lastik İthalat ve Satış A.Ş. begins importing tyres of this brand.
The factory conducts its first test-production.
Mass production at the Lassa factory begins.
Production of the first steel-belted radial passenger tyre in Turkey.
Production of the first radial snow tyre in Turkey. Production of the biggest domestic off-road loader tyre in Turkey.
Production of Turkey’s first tyres verified according to ECE regulations.
Since the incorporation of Lassa, export sales reach 5 million tyres in 32 countries.
Signing of the joint venture agreement between Bridgestone Corporation and Lassa A.Ş. the name of the Company is changed to Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş. Tyre Research and Development Center (ARGESA) facilities begin operating at full capacity.
Brisa adopts the Total Quality Management (TQM) system.
Export of Bridgestone tyres from Turkey begins, Brisa becomes one of the global points of production for Bridgestone products. Production of the first H-rated (210 km/h) high performance passenger tyre in Turkey.
Production of the first V-rated (240 km/h) high performance passenger tyre in Turkey.
Brisa receives Turkey’s first “National Quality Award” given jointly by the Turkish Industrialists and Businessmen Association (TUSIAD) and the Turkish Quality Association (KalDer).
Annual tyre production exceeds 2 million. Brisa becomes a member of the Board of Directors of the European Foundation for Quality Management (EFQM).
Brisa wins the EFQM ‘European Quality Award’. Brisa awarded as the ‘Best Managed Company’ by the Bridgestone Corporation.
Brisa shares Business Excellence experience through 22 programs in 20 countries within the framework of the EFQM Winners Conference.
Tyre testing Laboratory of Brisa becomes the first laboratory to receive certification from the Turkish Standardization Institute (TSE) within the framework of EU Directives.
Production of the first 4x4 vehicle tyre (Lassa Competus) in Turkey.
Production of the first asphalt rally tyre (Lassa racing) in Turkey.
Production of the first off-road rally tyre (Lassa Rally) in Turkey. Production of the first W-rated (270 km/h) ultra high performance passenger tyre (Lassa Impetus Sport) in Turkey. Certification for Ford Q1 supplier obtained.
Production of the first W-rated (18’’diameter) ultra high performance passenger car tyres (Lassa Impetus Sport) in Turkey. Brisa, Turkey’s leading tyre manufacturer, launches a new investment program of US $ 168 million to expand production facilities under a single roof, stretching over 300,000 m² of covered area leading to growth of 50%.
Production of the first asymmetrical passenger car tyre (Lassa Atracta) in Turkey.
Lassa Rally Team ranks first at Turkey Rally Teams Championship.
Bridgestone becomes the only and official tyre supplier for Formula 1™. Lassa changes its 30 year old logo. Bridgestone Corporation and Sabancı Group celebrate the 20th year of their partnership. Lassa Rally Team ranks first in ‘Team Racing’, ‘Group N Racing’, ‘Pilots Championship’ and ‘Co-Pilots Championship’ categories at the ‘Turkey Rally Championship’.
The Lassa Rally Team, which has ranked first in the Turkish Rally Championship since 2007, the year in which it was founded, begins representing Turkey in the 2009 Italian Rally Championship for the first time.
The Lassa Rally Team takes first on the podium in Italy. The Competus family has been completed with the new Competus H/P and Competus Winter. Bridgestone launches the global social responsibility campaign “Think Before You Drive” in Turkey.
The performance tyre Phenoma joined the Lassa family with 11 sizes. Lassa was the sponsor of two football teams and an ice hockey team: Borussia Mönchengladbach, Bolton Wanderers and Dinamo Minsk of Belarus.
Our investments since our foundation have reached 800 million US dollars. Lassa was the sponsor of Team Lassa which took place in British Drift Championship.
Bridgestone Corporation and Sabancı Group celebrate the 25th year of their partnership Brisa proudly announces the 300 mil. $ invetment for its 2nd factory to be built in Aksaray with initial production capacity of 4.2 mil. units.