Cookie Policy

COOKIE POLICY

As Brisa Bridgestone Sabancı Lastik Sanayi ve Ticaret A.Ş (“Company”), we use cookies to improve the experience of users visiting on the www.lassa.com Cookies allow our Company to make continuous improvements and to keep the information on the Site up-to-date and useful for users.

This Cookie Policy (“Policy”) has been prepared in accordance with the the GDPR and other applicable data protection laws (“Law”), in order to inform the website visitors.

WHAT ARE COOKIES?

Cookies are small text files and similar technologies (like single pixel gifs and web beacons) stored on your browser or hard drive that identify your computer, mobile phones or tablet whenever you visit a website. They are unique to your account or browser, so they help us distinguish you from other users to make your visits quicker, easier, and more relevant. Some cookies are essential for the website, or app, to work. Others remember things about you to help us create content, advertise our products and services, and personalize our offers to you.

GENERAL COOKIE TYPES

In our Cookie Policy, we use phrases like “first-party” or “third-party” cookies, and “session” or “persistent” cookies.

First-party cookies are created when you visit a website directly.

Third-party cookies are created by other websites like search engines, social media networks or affiliate partners showing our ads.

Session and persistent cookies describe how long a cookie will last.

Session cookies are temporary and will be deleted when you close your browser.

Persistent cookies are saved within your browser until they expire, or when you clear your browsing data.

COOKIE TYPES WE USE

Strictly Necessary Cookies (Essential Cookies)

Strictly necessary cookies are needed for the website to work properly, so they can’t be turned off. Strictly necessary cookies help make sure your information is secure when using our services while keeping our forms and shopping site easy to use. They include, for example, cookies that enable you to log into secure areas of our website.

Your personal data collected through these types of cookies are processed within the scope of the legal ground that “processing of data is necessary for the legitimate interests pursued by the data controller, provided that this processing shall not violate the fundamental rights and freedoms of the data subject” in Art. 6/1-f of the Law.

Performance Cookies (Analytics Cookies)

Performance cookies allow us to gather information so that we can improve the performance of our website, it also helps us give our users the best browsing experience possible. The cookies are used to highlight errors and identify opportunities to improve the experience.

Your personal data collected through these cookies are processed within the scope of the legal ground that "explicit consent of the data subject" in Art. 6/1-a of the Law.

Statistical Cookies

Statistical cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. These cookies enable us to analyse user behaviour such as page visits, time spent on site, and navigation paths, which in turn supports us in improving the structure and content of our website.

Your personal data collected through these cookies are processed within the scope of the legal ground that "explicit consent of the data subject" in Art. 6/1-a of the Law.

Marketing Cookies

Marketing cookies collect information about your browsing habits to show you advertisements relevant to your interests, including remarketing on other websites, based on the products and services you've viewed.

Your personal data collected through these cookies are processed within the scope of the legal ground that "explicit consent of the data subject" in Art. 6/1-a of the Law.

COOKIES WE USE ON OUR WEBSITE

Strictly Necessary Cookies
Provider		Cookie		Purpose		Type	Lifespan
Cookiebot		CookieConsent		Stores the user's cookie consent state for the current domain.		Strictly Necessary	1 Year
Google		ar_debug [x2]		Checks whether a technical debugger-cookie is present.		Strictly Necessary	30 Days
Google		test_cookie		Used to check if the user's browser supports cookies.		Strictly Necessary	1 Day
Lassa.com		TS# [x3]		Used to ensure website security and fraud detection.		Strictly Necessary	Session
Lassa.com		FilterDataSelectedBefore [x2]		Stores user’s previous filter selections to maintain consistency in product listing views across sessions.		Strictly Necessary	1 Year
Lassa.com		ASP.NET_SessionId		Preserves the visitor's session state across page requests.		Strictly Necessary	Session
Performance Cookies
Google		maps/gen_204		Used in context with the website's map integration. The cookie stores user interaction with the map in order to optimize its functionality.		Performance	Session
Statistical Cookies
TikTok	_tt_enable_cookie		Used by the social networking service, TikTok, for tracking the use of embedded services.		Statistic			1 Year
Lassa.com	"BrisaTireThreadPatternIds":[]}UpdateMin		Stores information about user interactions with specific tire models or patterns to personalize product suggestions or ads.		Marketing			1 Year
Lassa.com	Marketing		Used to collect information about user behavior and preferences for marketing and advertising purposes.		Marketing			Persistent
Marketing Cookies
Meta Platform Inc.	lastExternalReferrer		Detects how the user reached the website by registering their last URL-address.		Marketing			Persistent
Meta Platform Inc.	_fbp		Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.		Marketing			3 Months
Google	activity;register_conversion=#;#=#		Used to track user interactions and measure conversion events for Google Ads.		Marketing			Session
Google	IDE		This cookie is used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad to present targeted ads to the user.		Marketing			400 Days
Google	receive-cookie-deprecation		Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.		Marketing			180 Days
Google	NID		Stores user preferences and personalizes ads on Google websites based on recent searches and interactions.		Marketing			6 Months
Google	pagead/1p-conversion/#/		Unclassified.		Marketing			Session
Google	pagead/1p-user-list/#		Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.		Marketing			Session
Google	collect		Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.		Marketing			Session
Google	ddm/activity/src=#		Used by DoubleClick to measure advertising campaign performance and user engagement across websites.		Marketing			Session
Google	_ga		Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.		Marketing			2 Years
Google	_ga_#		Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.		Marketing			2 Years
Google	_gcl_au		Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.		Marketing			3 Months
Google	_gid		Used to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.		Marketing			1 Day
Google	_gcl_ls		Used by Google Ads to store and track conversions across websites after a user interacts with an ad.		Marketing			Persistent
TikTok	tt_appInfo		Used by the social networking service, TikTok, for tracking the use of embedded services.		Marketing			Session
TikTok	tt_pixel_session_index		Used by the social networking service, TikTok, for tracking the use of embedded services.		Marketing			Session
TikTok	tt_sessionId		Used by the social networking service, TikTok, for tracking the use of embedded services.		Marketing			Session
TikTok	_ttp [x2]		Used by the social networking service, TikTok, for tracking the use of embedded services.		Marketing			Session
YouTube	#-#		Used to track user’s interaction with embedded content.		Marketing			Session
YouTube	__Secure-ROLLOUT_TOKEN		Used by YouTube to manage feature rollout and personalize content and advertisements based on user behavior.		Marketing			Session
YouTube	iU5q-!O9@$		Registers a unique ID to keep statistics of what videos from YouTube the user has seen.		Marketing			Session
YouTube	LAST_RESULT_ENTRY_KEY		Used to track user’s interaction with embedded content.		Marketing			Session
YouTube	LogsDatabaseV2:V#\|\|LogsRequestsStore		Used to track user’s interaction with embedded content.		Marketing			Persistent
YouTube	remote_sid		Necessary for the implementation and functionality of YouTube video-content on the website.		Marketing			Session
YouTube	TESTCOOKIESENABLED		Used to track user’s interaction with embedded content.		Marketing			1 Day
YouTube	VISITOR_INFO1_LIVE		Used to estimate bandwidth and track user interaction with embedded YouTube videos. Also helps personalize ads shown on YouTube.		Marketing			180 Day
YouTube	YSC		Used by YouTube to track views of embedded videos and user interactions with the video player.		Marketing			Session
YouTube	YtIdbMeta#databases		Used to track user’s interaction with embedded content.		Marketing			Persistent
YouTube	yt-remote-cast-available		Stores the user's video player preferences using embedded YouTube video.		Marketing			Session
YouTube	yt-remote-cast-installed		Stores the user's video player preferences using embedded YouTube video.		Marketing			Session
YouTube	yt-remote-connected-devices		Stores the user's video player preferences using embedded YouTube video.		Marketing			Persistent
YouTube	yt-remote-device-id		Stores the user's video player preferences using embedded YouTube video.		Marketing			Persistent
YouTube	yt-remote-fast-check-period		Stores the user's video player preferences using embedded YouTube video		Marketing			Session
YouTube	yt-remote-session-app		Stores the user's video player preferences using embedded YouTube video		Marketing			Session
YouTube	yt-remote-session-name		Stores the user's video player preferences using embedded YouTube video		Marketing			Session

YOUR PERSONAL DATA COLLECTED THROUGH COOKIES

We process, the browser and operating system you use, IP address, user ID, date and time of your visit, interaction status (for example, whether you can access the site or whether you receive an error warning), use of features on the site, search phrases you enter, how often you visit our site, data regarding user transaction logs, including your language preferences, scrolling movements, information about the tabs you access through cookies.

LEGAL GROUNDS OF THE COLLECTING PERSONAL DATA THROUGH COOKIES

Your personal data are collected by automated means (without human intervention) through cookies.

Personal data collected with cookies are processed based on the legal ground that data processing is mandatory for our legitimate interests, which is stipulated in Article 6 of the Law. In order for certain cookies to be used, you are asked whether you have explicit consent. If you give your explicit consent to the use of such cookies, your personal data are processed based on the legal ground that the explicit consent of the data subject.

SHARING OF THE PERSONAL DATA COLLECTED THROUGH COOKIES

Your personal data will be shared with our suppliers and group companies within your country and abroad based on the purposes and legal grounds specified in the heading “Cookie Type We Use?” of this privacy notice. Your personal data will also be shared with authorized institutions and organizations in order to fulfill our legal obligations in case authorized institutions or organizations request from our Company or if our legal obligations require it.

Personal data of individuals subject to GDPR may be processed in countries outside the European Economic Area (EEA). In such cases, requirements outlined in GDPR are strictly followed, and necessary technical and organizational measures are implemented to ensure the security of personal data. If the destination country does not provide an adequate level of data protection, alternative safeguards are applied to ensure that data protection is sufficiently guaranteed.

MANAGEMENT OF COOKIE PREFERENCES

You always can accept or block cookies by changing the settings in your browser or by ticking your website cookie preferences. However, when cookies are blocked, you may not be able to use all the interactive features of our website.

We allow you to choose the cookies we will use when you visit our website. You can create and update your cookie preferences from the Cookie Settings as you wish.

1.To change the settings of your browser, please follow the instructions below:

Google Chrome

Click on the tool icon at the top right of your browser window and select 'Settings'

Click the 'Show advanced settings' link, locate the 'Privacy' section, and select the 'Content settings' button

Now select 'Block sites from setting any data'

Mozilla

At the top of the Firefox window, click on the Firefox button (Tools menu in Windows XP) and then click 'Options'

Then select the 'Privacy' icon

Set the 'Use custom settings for history' in the 'Firefox will' dropdown

Untick 'Accept cookies from sites' to disable cookies

Microsoft Edge

Click on the three-dot 'More' icon in the top right then select 'Settings' from the menu

Scroll down to the bottom of the settings menu and click 'View Advanced Settings'

Under the 'Cookies' field press the dropdown arrow and select 'Block All Cookies'

Safari

Click on 'Safari' at the top of your browser window and select the 'Preferences' option

Click on 'Security' then choose 'Accept cookies'

Select the 'Never' option

Opera

Click on the Opera icon in the top left of the window

Select 'Settings' and choose 'Quick Preferences'

Uncheck 'Enable Cookies'

HOW LONG DO WE USE PERSONAL DATA?

We keep your personal data for the purposes set out in this Privacy Notice and in accordance with the applicable laws. We only process your personal data for as long as we need it. When determining the retention period for your personal data, we take the nature, amount, processing purposes of such data, and other legal requirements into account.

HOW DO WE SECURE YOUR PERSONAL DATA?

We highly value your privacy. Therefore, we are doing our best to ensure the security of your personal data. We implement the appropriate security measures to protect your personal data against unauthorized use, access, disclosure, alteration, or loss of your personal data.

RIGHTS OF DATA SUBJECTS

You have several rights under applicable data protection laws. Your rights under GDPR are as below:

Right to Access 🡪 You have the right to know how your personal data has been collected and processed, what data exists in our systems, and for what purposes it has been processed. This information may be accompanied by a copy of the requested data.
Right to Correction (Rectification) 🡪 You have the right to request a correction on incorrect or incomplete personal data of yours.
Right to Erasure (Right to Be Forgotten) 🡪 You have the right to have your personal data permanently deleted. But this is not anabsolute right to require all personal data to be deleted. We will consider each erasure request in accordance with the requirements of applicable laws.
Right to Restriction of Processing 🡪 You have the right to block or suppress your personal data being processed.
Right to Data Portability 🡪 You have the right to move, copy, or transfer personal data from one data controller to another, in a safe and secure way, in a commonly used and machine-readable format.
Right to Object to Processing 🡪 You have the right to object to being subject to processing your data based upon the lawful basis of legitimate interest. You also have the right to stop your personal data from being included in direct marketing databases.
Right to Not Be Subject to Automated Decision Making 🡪 You have the right not to be subject to a decision which is based on automated processing where the decision will produce a legal effect or a similarly significant effect on you.

You also have the right to complain to a Data Protection Authority about our use and collection of your personal data. For more information, please contact the relevant Data Protection Authority in your country.

E-mail : kvk@brisa.com.tr

Address : Küçük Çamlıca Mh. Şehit İsmail Moray Sok. Temsa Sit.No:2/1 Üsküdar / İstanbul

CHANGES TO THIS POLICY

From time to time, we may change this Cookie Policy. If there any significant changes we will post on our website, applications or let you know by email.