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April, 2015
Lassa Tyres to Open First Barcelona Flagship Shop with a Ceremony
Lassa Tyres to Open First Barcelona Flagship Shop with a Ceremony

Barcelona, 14 September, 2015 - Today, Lassa Tyres, produced by Turkey’s number one and Europe’s seventh biggest tyre producer Brisa, officially opened its first Barcelona flagship shop. With the achievement of this milestone, Lassa Tyres are strengthening its position in the Barcelona region, ensuring its strategic growth in the region and in the country. “Over the past years, as a result of our vigorous sales and marketing strategies as well as our strong commitment, as Lassa Tyres, we have made our presence felt in a wide range of market segments in Europe. We plan to deepen our existing presence in our chosen markets in Europe like Spain, which is one of our key growing markets. This brand investment is another important step into this direction, with which we are significantly enhancing our position in the Barcelona region,” said Yiğit Gürçay, Brisa General Manager.

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