1974
Incorporation of Lassa Lastik Sanayi ve Ticaret A.Ş.
Signing of two agreements, covering technical
assistance and engineering services, between Lassa and
the BF Goodrich Company.
1975
Construction of the Lassa
factory building begins.
Lassa becomes the
“Country Representative”
for BF Goodrich and the newly established LISA Lastik İthalat ve Satış A.Ş. begins importing tyres of this brand.
1977
The factory conducts its first
test-production.
1978
Mass production at
the Lassa factory begins.
1979
Production of the first steel-belted radial passenger tire in Turkey.
1980
Production of the first radial
snow tyre in Turkey.
Production of the biggest domestic off-road loader
tyre in Turkey.
1985
Production of Turkey’s first tyres verified according to ECE regulations.
1987
Since the incorporation of Lassa, export sales reach 5 million tyres in 32 countries.
1989
Signing of the joint venture agreement between
Bridgestone Corporation and Lassa A.Ş.
the name of the Company is changed to
Brisa Bridgestone
Sabancı Lastik Sanayi ve Ticaret A.Ş.
Tyre Research and Development Center (ARGESA) facilities begin operating
at full capacity.
1990
Brisa adopts
the Total Quality
Management (TQM)
system.
1991
Export of Bridgestone tyres from Turkey begins, Brisa becomes one of the global
points of production for Bridgestone products. Production of the first H-rated (210 km/h) high performance passenger tyre
in Turkey.
1992
Production of the first V-rated
(240 km/h) high performance passenger tyre in Turkey.
1993
Brisa receives Turkey’s first
“National Quality Award” given jointly by the Turkish Industrialists and Businessmen
Association (TUSIAD) and the Turkish Quality Association (KalDer).
1995
Annual tyre production
exceeds 2 million.
Brisa becomes a member
of the Board of Directors of
the European Foundation for
Quality Management (EFQM).
1996
Brisa wins the EFQM
‘European Quality Award’.
Brisa awarded as the
‘Best Managed Company’ by the
Bridgestone Corporation.
1997
Brisa shares Business Excellence experience through 22 programs
in 20 countries within the framework of the EFQM Winners Conference.
1998
Tyre testing Laboratory of Brisa becomes the first laboratory to receive certification from the
Turkish Standardization Institute (TSE) within
the framework of
EU Directives.
2001
Production of the first
4x4 vehicle tyre (Lassa
Competus) in Turkey.
2003
Production of the first
asphalt rally tyre
(Lassa racing)
in Turkey.
2004
Production of the first off-road
rally tyre (Lassa Rally) in Turkey.
Production of the first W-rated
(270 km/h) ultra high performance
passenger tyre (Lassa Impetus Sport)
in Turkey. Certification for Ford Q1
supplier obtained.
2005
Production of the first W-rated
(18’’diameter) ultra high performance passenger car tyres (Lassa Impetus Sport) in Turkey.
Brisa, Turkey’s leading tyre manufacturer, launches a new investment program of
US $ 168 million to expand production facilities under a single roof, stretching over 300,000 m² of covered area leading to growth of 50%.
2006
Production of the first
asymmetrical passenger
car tyre (Lassa Atracta)
in Turkey.
2007
Lassa Rally Team ranks
first at Turkey Rally Teams
Championship.
2008
Bridgestone becomes the only and official tyre supplier for Formula 1™. Lassa changes its 30 year old logo. Bridgestone Corporation and Sabancı Group celebrate the 20th year of their partnership. Lassa Rally Team ranks first in ‘Team Racing’,
‘Group N Racing’,
‘Pilots Championship’ and ‘Co-Pilots Championship’
categories at the
‘Turkey Rally Championship’.
2009
The Lassa Rally Team, which has ranked first in the Turkish Rally Championship since 2007, the year in which it was founded, begins representing Turkey in the 2009 Italian Rally Championship for
the first time.
2010
The Lassa Rally Team takes
first on the podium in Italy.
The Competus family has been completed with the new Competus H/P and Competus Winter. Bridgestone launches
the global social responsibility
campaign “Think Before You
Drive” in Turkey.
2011
The performance tyre Phenoma joined the Lassa family with 11 sizes. Lassa was the sponsor of two football teams and an ice hockey team: Borussia Mönchengladbach, Bolton Wanderers and Dinamo Minsk of Belarus.
2012
Our investments since our foundation have reached 800 million US dollars.
Lassa was the sponsor of Team Lassa which took place in British Drift Championship.
