NEW PRODUCTS OF LASSA TYRES IN THE SHOWCASE OF MIMS 2010, MOSKOW
Lassa participated MIMS 2010, MOSKOW with a 80 square meters; stand (T-611) in Pavion1 Hall 4, stand T611 generated a huge amount of interest – from both existing Lassa partners and new prospects.
The stand focussed on the excellent performance of Lassa tyres in the European tyre test results and the product range in family groups of Lassa Tyres as Performance Tyres, 4x4 Tyres, Winter Tyres, Rally Tyres and Light Truck and Van Tyres. The new theme directly demonstrates how Lassa Tyres offers a full and high quality of product range.
The new 4x4 sport tyre Competus H/P and winter tyre Competus Winter will be the spotlight in 2010.
In addition, Lassa exhibits the Lassa Racing Tyres and the success story of Lassa Rally Team which enables either the manufacturing of more durable and higher performance tyres or the progress of the company which is open to innovation by investing on the Research and Development.
EXCELLENT RESULTS OF LASSA TYRES IN THE EUROPEAN TYRE TESTS
Lassa Tyres performs in the European tyre tests conducted by TÜV SÜD,
The latest passenger winter tyre Snoways Era, approved by TÜV SÜD has the high scores in “snow braking performance” and “wear life”.
The performance tyre Impetus Revo, approved by TÜV SÜD achieves the “low rolling resistance” results of TÜV SÜD.
The newly released 4x4 sport tyre Competus H/P was approved by TÜV SÜD and achieved a very successful rating with a balance in all criteria and ranked as offering “the best road performance”.
Finally, the new 4x4 tyre Competus Winter stands out with its superior braking performance and 72dB noise level approved by TÜV SÜD.
Mr. Halit Şensoy, Director of Lassa International Sales and Marketing, commented as “The MIMS Show at Moskow continues to be the leading automotive event in Russia and the CIS and the participation is traditional and very important in point of view of Lassa since we are delighted with the results of our previous participation at the Show. We are introducing our new 4x4 tyres completing our Competus portfolio in MOSKOW and we are sure that the excellent TUV SÜD performances and those new tyres will add value to Lassa brand and our Russia and CIS distribution partners. I would also be glad to share with you the latest news about Lassa Rally Team. Our team ran in the Turkish Rally Championship and succeeded double victories in 2007 and 2008. The team has been participating in Italian Gravel Races since the beginning of 2009 and took the first podium in 2010, ranking 3rd by Volkan Işık in the driver’s seat. The last news about Lassa website http://www.lassa.com , which has just been renewed and is online with its new design and identity .The site is aimed to be informative and attractive for both end-users and Lassa partners.”