Lassa Tyres Sponsor BDC Drift Team
Lassa Tyres Sponsor Simon Perry for the UK’s Premier Drift Championship
Lassa Tyres are excited to announce a drift team sponsorship for the 2012 British Drift Championship (BDC). This year marks the BDC’s fifth year. It is the UK’s premier professional series, attracting a record level of drivers from all over Europe.
Lassa Tyres Drift Team is made up of Jody Fletcher, who was awarded the BDC rookie of the year 2011 and his wild driving style will surely be one to watch in 2012; Richard Mc Court, who is in his second year of competitive drifting, aiming for promotion to the Professional class; and last but no means least, Simon Perry, drifting since the beginning of the BDC in 2008 and who has a massive amount of followers locally and nationally.
Lassa Tyres, produced by Brisa Bridgestone Sabanci Tyre Manufacturing and Trading Inc., are the number one tyre producer in Turkey, and one of Europe’s largest tyre producers. The Company has been involved with various motor sports over a number of years, but has recognised drifting and was attracted to sponsorship of a BDC team as the perfect place and opportunity to showcase Lassa tyres in action.
Simon Perry stated that: “Having Lassa on board gives us ahuge boost, and with the fantastic grip that the Lassa tyres provide I am aiming high in 2012. I cannot wait to get on track at Teesside on April 21st and 22nd! It is going to be a great season!”
“Drifting is one of the fastest growing motorsports and the British Drift Championship is one of the most exciting series, which attracts a huge fan base. Lassa tyres are hugely excited to be part of it and Simon Perry, Jody Fletcher and Richard Mc Court are a terrific team. We can’t wait to see Lassa Drift team in action in the 2012 season!” said Halit Sensoy, Director of International Sales and Marketing.
In 2012, each BDC event will take place over a minimum of 2 days, kicking off with Teesside Autodrome on April 21st and 22nd, running in three separate classes – Semi Professional, Professional and Super Professional. Aside from various media partners across every possible medium, from online blogs magazine features in Fast Car, Banzai Magazine, Japanese Performance Magazine, the Total Group and many more to viral videos, the BDC has also partnered up with Greenlight TV. It means that each BDC round will befilmed for the 30-minute Motorsport Mundial programme, set to be aired on Channel 5 reaching about 20 million homes in the UK. Further more, Motorsport Mundial will be broadcasted worldwide on Sky Sports and ESPN reaching over 600 million people worldwide. Please visit www.thebritishdriftchampionship.co.uk for the full event list.
Lassa tyres are marketed and sold in more than 50 countries with a concentration on European markets. In the UK, Lassa market an extensive range of tyres for cars, vans, 4x4 and SUV and truck, via a network of 13 independent wholesale distributors who provide a national supply of the brand to dedicated retailers throughout the UK. For more information on Lassa tyres, please visit www.lassa.com.